Trajectory
Three years inside Arca Continental — one of Coca-Cola's largest bottlers in Latin America — going from intern to Product Owner of a platform serving nearly a million stores, to leading a loyalty rollout across all of Mexico.
SEP 2025 — JAN 2026
Arca Continental · México — national
Owned the national rollout of the loyalty program across Mexico — every distribution center, and the coordinators executing it across regions, territories and sub-territories. The point where corporate strategy became field reality, leading teams that didn't report to me on paper but moved when I said go.
OCT 2023 — SEP 2025
Arca Continental · Monterrey
Product Owner of TUALI, the B2B platform digitizing nearly one million traditional-trade stores for Arca Continental. Part of the team that created GANA — TUALI's loyalty program — and drove it from business case to corporate deployment across México, Ecuador, Perú and Argentina. Ran requirements across Dev, QA, UX/UI, Architecture and Data: I decided what shipped, validated what came back, and sent back what wasn't right.
NOV 2022 — MAY 2023
Arca Continental · Monterrey
First seat inside a corporate IT organization — left with the map of how enterprise systems actually connect.
2019 — 2023
Tecnológico de Monterrey
Thesis in automation. Certified along the way in the things I still use daily:
